I don’t need to remind anyone about the power of content marketing, it’s everywhere these days from Hungry Jacks to Uber. But, what exactly is content marketing and how is it best carried out? With a quick Google search, you’ll see that content marketing is the use of online material in order to promote. Well, […]
This morning over a cup of much-needed coffee, I was reading an article that resonated with me. It was a story a from a Harvard business professor. He spoke of how they coached an under seven kids’ soccer team, and when they put the ball in the middle of the field what did all the […]
When you hear the word “story”, what do you think of? Is it “Snow White and the Seven Dwarves” because it was your favourite? Or something more classic like “The Great Gatsby” or “Taming of the Shrew”. Either way, you have a base notion on what a story is and what it should be. It’s […]
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