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• Google Analytics & AdWords Conversion Tracking
  In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation. Correctly identifying these valuable business opportunities and in […]
• Click Fraud Won’t Work On Google
  Recently we’ve had a number of queries relating to whether competitors can continually click on a client’s advertisement in order to cause their account to exhaust its daily budget. This is called click fraud, a type of Internet crime that occurs exclusively in pay per click advertising. Fortunately, this type of unscrupulous practice is prevented on […]
• Keyword Match Types.
  What is a keyword match type and how can it affect my campaign? Simple question but the ramifications are enormous in the world of AdWords.  There are three different types of keyword matches: Broad Match: This is the most commonly used match type and is a simple as it sounds.  A broad match takes the keyword and […]
• Copywriting Successful Google Ads
  When you are writing ads for Google AdWords campaigns it is easy to get caught up in writing generic ads that briefly describe your product or service. By doing this you are just becoming another one in the crowd, allowing users to brush over your ads and disregard them. When creating a successful […]
• Weapon of Choice: Conversion Tracking
  As Google AdWords professionals, Client Managers work through mountains of data to correctly and efficiently structure each campaign. One of the most beneficial ways to effectively target an AdWords Campaign is through the installation of conversion tracking. Conversion Tracking is not a new development within AdWords campaigns; however it is often a tool th […]