Online, or digital marketing, is incredibly complex. One that needs a cautious approach, rather than a foot flat on the pedal 200 kilometres an hour kind of approach. There are many things that can quickly go askew and hit you where it hurts the most- your wallet. Having been around the block, and back again, […]
I don’t need to remind anyone about the power of content marketing, it’s everywhere these days from Hungry Jacks to Uber. But, what exactly is content marketing and how is it best carried out? With a quick Google search, you’ll see that content marketing is the use of online material in order to promote. Well, […]
This morning over a cup of much-needed coffee, I was reading an article that resonated with me. It was a story a from a Harvard business professor. He spoke of how they coached an under seven kids’ soccer team, and when they put the ball in the middle of the field what did all the […]
When you hear the word “story”, what do you think of? Is it “Snow White and the Seven Dwarves” because it was your favourite? Or something more classic like “The Great Gatsby” or “Taming of the Shrew”. Either way, you have a base notion on what a story is and what it should be. It’s […]
Last week, I identified three marketing trends currently shaping the way businesses operate online. However, as the title suggests, there are six. So, I owe you a part two! So without further ado, let’s dive back in and talk about three more!
The constant flow of change is complex, yet interwoven in the world of digital marketing. The trends don’t work alone, rather they work together to accelerate and amplify the way we market our businesses. Faster and cheaper telecommunication, as well as wifi, made broadband as essential as electricity. Mobile phones gave rise to social networks, […]
A few years ago we had a revolutionary idea. We knew it would be a game changer—something that would not only make the lives of small to medium business owners so much easier but would also be unlike anything we’d ever offered. The product? LinX: a world first digital marketing app that allows our clients […]
You’ve seen the video by now I’m sure—the one of the beaten and bloodied passenger being dragged from the seat of a United Airlines flight. As a fellow business owner, I’m sure you can agree that there are PR nightmares (see Pepsi’s Kendall Jenner ad), and then there are full-on PR meltdowns! The United Airlines […]
Digital Marketing may be here to stay, but that doesn’t mean we can’t still take advantage of traditional strategies as well! Below are three of my favourite offline marketing methods that can be combined with digital marketing for that added oomph! Workshops & Events I believe that a large part of your business is […]
It takes a lot of hard work to become a manager, but even more to become a leader. There’s a saying by Motivational Speaker and Author Brian Tracy: “Become the kind of leader that people would follow voluntarily; even if you had no title or position.” It’s a powerful statement, because the truth is, management […]
