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Internet Marketing Trends

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In this digital age, very few business industries and sectors are remaining unchanged.  Internet marketing is one area that is so constantly evolving, that trends are formed over the space of mere months, rather than years. As I have expressed previously, simply staying on top of these trends and new technologies and tools is more of an occupation than a hobby.

I will use this blog as a vehicle to express my views on current trends in internet marketing.  My viewpoints ...

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Ben Bradshaw Participating in CEO Sleep out

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On Thursday 16 June 2011, the Vinnies CEO Sleepout takes place in capital
cities across Australia. The event challenges business and community leaders to
experience homelessness first-hand for one night, raise important money, and with
fresh insight go on to effect change in social opinions on this serious issue. All money
raised goes directly towards the ongoing provision of Vinnies’ homeless services
across the country.

I am delighted to announce that I have registered to take part, and will be spending
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Facebook and Google social media group buying platforms coming to Australia within months: Expert

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The head of an Australian SEO firm accredited by Google as only one of only a hand full of authorised AdWords resellers worldwide predicts the newest group buying offers from both Google and Facebook may be here within the next three months.

Ben Bradshaw, who is chief executive of the SEO firm SponsoredLinX and appeared on the SmartCompany Hot 30 Under 30, also says the new Google Wallet technology will be available sooner than people realise.

“I can’t go into ...

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LOCAL INTERNET MARKETING PIONEER IDENTIFIED AS AUSTRALIA’S TOP ENTREPRENEUR

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Ben BradshawLocal internet marketing pioneer and founder of Director of Australia’s largest Australian owned AdWords Management Company, 27-year-old Ben Bradshaw, has recently been named in the SmartCompany.com.au Hot 30 Under 30 2011 line-up.

Each year, the renowned online SME and entrepreneurship publication identifies the country’s top aspiring business owners and entrepreneurs under the age of 30.

SmartCompany.com.au described Mr Bradshaw, whose business SponsoredLinX operates from its Annerley premises, as ‘something akin ...

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Achieving Good Quality Scores

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Many businesses are left confused as to what influences where their ad appears on Google. They are often surprised to find out that it’s not just down to the luck of the draw but that AdWords actually gives each ad a quality score. This score impacts on where your ad will appear on the page.

So what is a Quality Score, why does Google think AdWords advertisements need them, and how do they impact your ad?

Straight from Google themselves:

“Quality Score is ...

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Google AdWords: Removing the ‘huh?’ factor

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The world and how we live seems to be constantly changing. It’s hard to imagine that not even a generation ago businesses were producing documents on typewriters and fax machines were considered to be the latest in cutting edge technology.

From the late 1970s we have seen a major shift from industrialised, production-based wealth creation to information-based wealth creation. What does that mean? Basically, you no longer have to be the maker of a product to make money. You can now ...

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AdWords Acronyms – PPwhat?

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Google’s main source of their incredible revenue is the AdWords advertising system. I have talked about AdWords in a previous blog entry, but didn’t go into the nuts and bolts about how the system works, and more importantly, how you pay for ads.

strongWhen you set up an AdWords Account the main things you do is:/strong

I. Write your advertisement and then,
II. Select key words or phrases that, when entered by someone using Google, will bring up your ad.

A keyword phrase is two ...

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Dont Guess – AdWords Seminar

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Googleplex AdWords Seminar

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In October 2011 Google with Join Forces With Ben Bradshaw – Australia’s leading authority on Google AdWords.

About GooglePlex Sydney

On June 1st, 2009, Google opened the doors to its new Sydney headquarters, known as the GooglePlex! Voted by BRW magazine as the best place to work in the country, it has been referred to as “a day-care centre for adults”.

People are often wondering how any work gets done as staff (known as Googlers) are constantly tempted by copious free perks, including games rooms, snack ...

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SEO versus Google AdWords

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Having worked with a number of different companies, from small and medium sized
businesses to large multi-nationals, I have come to accept that they all have one
thing in common – a misunderstanding of Google search and how it actually works.
Obviously you will occasionally get the odd person who is more clued up in this field
than the rest, but generally, what I find is that clients will have some idea, but this
very general knowledge only goes so ...

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