One of the most important business strategies is testing and measuring. It’s only by testing and measuring everything that you know what works and what doesn’t. But the sad thing is that it’s also one thing that so few businesses actually do. And it is even more disappointing when they neglect to do it for […]
Today, so many business owners and entrepreneurs are incredibly hung up on writing for search engine optimisation, that their website ends up a terrible user experience. As with many other things, there is a good and a better way to do things, but writing for Google as opposed to writing for your desired user is […]
Just months after news of Google’s new platform Google Plus, broke, the internet giant has now announced the end of several other services. Google notified users via its blog and an email alert that it was canning seven products, including Google Wave, Google Bookmarks List, Google Friends Connect, and Knol. Interestingly, many of these products were […]
Exciting news from the Ben Bradshaw camp is that we are literally weeks away from the launch of my first book, “Don’t Guess.” I have purposely written it in an entertaining and easy-to-read format, with the aim of sharing up-to-the-minute online marketing strategies, covering everything from Facebook marketing to SEO, and Web Conversion to AdWords. It will […]
I am proud and delighted to announce that my business, SponsoredLinX, has just joined the freshly launched Google AdWords Premier SME Partner Program by exclusive invitation of Google. This is the newest generation of the Google Adwords Authorized Reseller Program (AAR), focused on bringing a suite of Google advertising solutions to small and medium-sized businesses […]
Imagine being able to store all of your credit cards in your phone? Well, that’s the concept behind this facility. Virtual versions of your credit cards will be accessed via your phone, thanks to an Android app. Eventually, it is said that even your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys […]
The volume of personal information acquired by Facebook opens users up to a multitude of risks including identity theft. The risk is not so much posed by the Facebook empire itself, but by other users who attempt to befriend individuals with the purpose of hacking into other personal accounts, including online banking and email accounts. […]
When we recently discovered that more businesses would prefer greater overall business and marketing strategy advice and education when it comes to internet marketing, including Google AdWords, we knew we needed to create a serious of events and products to assist. We are pleased to announce that the first event is taking place in Brisbane 19th […]
Where do my customers come from? Marketing 101 tells us that in order to plan and roll out a successful marketing campaign, we need to be 100% aware of who our customers are, where they shop, what they like, what they will pay, what media they consume, who they socialise with, as well as a […]
Recently I was delighted to have been asked to join Sky Business News’ Tech Talk program to discuss changes coming to Facebook and Google that will impact the entire economy. On this segment I also addressed privacy issues that will arise through Facebook obtaining all of our personal details, and how businesses will take advantage […]
