Digital Marketing may be here to stay, but that doesn’t mean we can’t still take advantage of traditional strategies as well! Below are three of my favourite offline marketing methods that can be combined with digital marketing for that added oomph!
As mentioned, there’s no need to forsake one method for another—instead, try taking a holistic approach by combining digital and traditional marketing methods for a stronger overall strategy!
SponsoredLinX – The Google Partner All-Stars for 2015!
Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, I’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find you whatever it is you may be searching for. As we demand more information now than ever before, our quickly emerging demand economy means that online marketing agencies such as SponsoredLinX need to work smarter than ever to deliver the services, tools and products to help small to medium sized business owners adapt and prosper.
Why should you make your social media profile more personable? A recent report by Rocketfuel illustrated the engagement levels between an animated visual cue and a real person in a video. Guess which one yielded better engagement? Yes, that’s correct, the video with a talking head. Human faces are 25% more engaging and likely to convert than basic illustrated graphics. Listen in to the video blog and find out more about how to personalise.
Hi I’m Ben Bradshaw and welcome to this week’s video blog.
Now today I want to talk to you a little about social media and making it more personable.
Too often I see businesses utilising social media channels incorrectly. They’re uploading all the blogs and posts and everything else, but they’re forgetting that ultimately, people deal with people, and their social media efforts need to be mindful of this.
The more we make social media personable, the better interaction and engagement it’s going to have.
So this week, if you do one thing, think about how you can make your social media more personable. Whether that be via sharing some stories, work associated or personal, some photos from around the office, or whatever it may be, have a think about it because it will have an impact on the overall ‘impact’ of your social media.
That’s all from me and I’ll see you next time.
What is behavioural or social economics and why is it relevant to marketing? Watch as Ben Bradshaw from BBI discuss social economics marketing and why it is so prominent in the digital era. Here’s a hint, it has a lot to do with persuasion.
Hi Guys and welcome to this week’s video update.
I want to talk to you a little bit about social economics. So what is social economics?
Well it’s taking a look at why we do the things we do, measuring why we do things, and why we do things the way we do them.
Recently I was lucky enough to go to San Francisco and go to the Googleplex there, and learnt all I could about social economics.
Since then I’ve been passionate about the topic and researched all I can. I am particularly interested in how we can use social economics for web conversions, and essentially why people do what they do online, and how you can use this information for social persuasion, and social influence to get people to do what you want them to do online.
If you’ve not heard of social economics, research as I have done, and how it could impact the online world.
That’s all for this week and I’ll speak to you soon.
Some have termed the the new Google update as ‘mobilegeddon’ and others see the value that the new mobile optimised search results bring to their websites. The potential for business is great! Either way, this month Google unveiled the update to support better results to mobile device users, Ben was interviewed in the Sky News Business segment by Carolyn Herbert about what to expect and some tips to help business survive and benefit from the change. Listen in on the new digital marketing development set by the search engine giant Google.
In the midst of a digital era that is forever booming, how do you protect your details online? With approximately 175 million transactions conducted in 2014 and the number set to skyrocket this year, take a moment to find out a simple step to secure yourself better in cyber space.
Cyber Security – Video Transcript
This week I want to talk to you a little bit about cyber security.
Now as we all know, big companies like Sony, the CIA, have all recently been hacked, so nobody is truly safe from the threat, and especially small businesses.
In fact there are studies which say that small businesses are more at threat than larger businesses.
Now the key thing you can do here is to practice safe conduct with your email account. It is the central point of failure for many.
The key is not to use the same password for several accounts, which we see all too often.
One way to get around this is to have an account and password and that one account and password can be associated with your social media activities, for example, and, don’t share that password around between accounts.
Always make sure that you have a very strong password for your email account.
If you want to get really serious about security on your email account, get two-way verification. What this will do is send you an SMS, so this way, even if someone gets access to your email and password, they still have to get a SMS verification, and this is truly the safest way to stop getting hacked and to secure yourself.
That’s my tip for this week – until next time I’m Ben Bradshaw.
Why do SME’s need to be online you ask?
A combination of economic activity, soaring appetites to ‘buy local’, increases in online shopping trends coupled with increased internet connectivity nation-wide as a result of the National Broadband Network, has created the perfect online storm for buying and selling online.
Any tool can be used by people to create or destroy; it all depends on the person. Humans are the major agents of impact and change on our earth. We are in control of our destiny. When we are all told that we are in control of our emotions, we agree. We are the ones in control of our behaviour, our decision making. So when someone tells you that in fact there are external factors which actually change the way you think, the decisions you make, we get rather defensive and believe this to be untrue. If you are completing a task as something as mundane as filling out a form, you are the one who decides which box to tick and which box not to tick… or are we? Are we living under the impression that our decisions are merely illusions?
Now there are people who have dedicated their professional and academic lives to this line of thought and have created the apt term, ‘Decision Illusions’. Given my area and field of expertise with advanced online marketing and entrepreneurship it all got me thinking, ‘how can this idea of social influence be used to help SMEs’? Business success, after all, depends on the consumers’ ability to make a choice, to make a decision, to use and purchase that business’s product, or their service.
It’s the study of behavioural economics and I am fundamentally curious with how this can impact online conversion. It is possible to create a landing page or a check-out system which actually encourages consumers to click ‘buy’ or ‘quote’ on a semi-subconscious level. Importantly, this is not the manipulation of behaviour. It is, rather, having an understanding of the environment that surrounds us and using this to provide the choice, the option, for people to make a particular decision.
This is when the anxiety of choice comes into play; the ideology of choice is very successful in opening for people a space to think about an imagined future. If I buy this, this will happen. Or, I could only have this product or service if I see myself in a particular light. Even our relative forms of perception factor in. The key is that you can’t just think about what you, as a business owner, are providing on your end of the transaction. You must think about the environment of the customer. In an insightful and thought provoking blog written by Irrational Labs, I came across this quote, “Instead of asking yourself or others what you want to do and why, start analysing the environment in which you are trying to be successful” (2014).
I have pondered how to best ascertain a consumer’s external environment and, I am convinced that cleverly written and well executed surveys are a great starting point. For example, Dan Ariely, author of the New York Times Bestseller ‘Predictably Irrational: The Hidden Forces that Shape Our Decisions’, enjoys using the following example in a Ted Talk to explain what behaviour economics can do. Throughout Europe, as with countries all over the world, government departments have organ donation forms which people must complete and sign off on as to whether they want to be organ donors, or not. The countries which experience the highest organ donations, in comparison to the countries which had low rates, only did one thing differently. That one thing was a simple word added to the organ donation form (Ariely, 2008). Hard to believe, but true.
If something so seemingly insignificant can change the course of people’s abilities to make decisions, imagine how this science can be used elsewhere. It really makes you think what small detail you could be missing which could make all the difference to the success of your business.
Find out a little bit more about YouTube and it’s decade online with Ben Bradshaw, online marketing authority.