SponsoredLinX – The Google Partner All-Stars for 2015!
Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, I’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find you whatever it is you may be searching for. As we demand more information now than ever before, our quickly emerging demand economy means that online marketing agencies such as SponsoredLinX need to work smarter than ever to deliver the services, tools and products to help small to medium sized business owners adapt and prosper.
Knowing precisely how much a passer-by’s outfit costs and exactly where she bought it is one of the super-human abilities soon to be afforded to Google Glasses wearers.
Google Glasses have already been created and are on their way to mainstream Australia.
This hardware is really cool. Basically, they are augmented-reality glasses, which show the wearer information they request on a 3D rendered display, with the audio in their left ear.
The creators of this technology feel that it will allow users to seamlessly incorporate technology into daily life. For example, they will be able to share real-time images with friends, without having to pause and pull their mobile phone out of their pocket!
The possibilities for this hardwear are endless. If you see someone in the street wearing an outfit you like, you will be able to find out exactly where you can buy it from and how much it costs.
Wearers will be able to find out other stores in the vicinity that stock a similar item at a lower price, all without leaving the first store, simply by looking at the item in question. Businesses will have the opportunity to expand on their services too, such as allowing Google Glasses wearers the ability to see what an outfit will look like on you, without having to try it on, but simply by looking at it.
Other possibilities include tour companies to provide images of a historical site or monument, the way it looked during its time, while the Google wearers are standing there in front of it, so they can completely engage in a cultural and historical experience.
Experiences including travel, shopping, dining and other pursuits will instantly become more interactive and enjoyable for customers.
The cost for a developer version is thought to start at around $1500, but a more affordable customer version will be released early next year.
Cloud computing has made such technology a reality. Now that all the information we need is in the cloud, how it is actually displayed in the physical world has endless possibilities.
When social media, and indeed mobile phones, became a part of our everyday lives, we were forced to develop etiquette around their use, and no doubt the same will need to happen here.
Once the basic hardwear for this technology is established, the exciting apps and programs that allow wearers access to super-human qualities will follow soon after, as most businesses will start creating their own apps and technology for use with Google Glasses.
A lot of this technology already exists, such as in the use of the 2013 Ikea catalogue, but the Google glasses are basically stepping it up a notch.
Today I thought I would share an important yet relatively simple internet marketing principle with you that amused me somewhat. Who would have known it, but Karma also exists online!
One of the interesting things about life in general is that things seldom exist in isolation. Our surroundings, our environment and our situation all have an effect on us, on what we do and on how we behave, now and in the future.
You’ve probably heard about a concept called Karma. Karma is the law of moral causation. What this means is that everything has a cause. According to the law of karma, we are the architect of our own fate. Then we have Newton’s Third Law of Motion, which states that every action has an equal and opposite reaction. Well, think of the Ripple Effect as a mash up of these principles.
We know all this as cause and effect. If you do something, something will happen. If you do nothing, nothing will happen. It’s the way the universe works.
And it’s the way the Internet works too.
So how does this impact on Google AdWords, you may be wondering? This is a good time to discuss the ripple effect. But before we do, understand that the ripple effect can massively affect and impact your online ad campaign as a whole.
Let’s look at a scenario to see how the ripple effect works when it comes to Google AdWords. I’ll use a very common situation that I come across almost every day. It is prevalent amongst those who are either new to Google AdWords or who don’t really understand the mechanics of how it works.
For example, if you were to lower your daily budget that you had set aside for your Google campaign, the first thing that would alter and cause a ripple effect would be the frequency with which your ads would be shown to users.
So what would that alter? You guessed it, your Click Through Rate, simply because the ad wouldn’t be displayed as often as before, meaning less people would potentially be viewing it. Make sense?
Now, this in itself would cause a ripple effect. Your AdWords Quality Score would be affected, which would require you to take action if you wanted your ad to remain in the same position as it enjoyed previously.
You may, for instance, need to increase your maximum bid per click. If you did this, you would effectively be paying far more per lead or sale, with the result that your campaign’s overall return on investment (ROI) would be lower. However, if you were new to Google AdWords you would probably have thought you had simply deceased your ad expenditure.
Can you see the ripple effect in action here?
If you have experienced the Ripple effect first hand in your own internet marketing, I would love to hear about it here.
The head of an Australian SEO firm accredited by Google as only one of only a hand full of authorised AdWords resellers worldwide predicts the newest group buying offers from both Google and Facebook may be here within the next three months.
Ben Bradshaw, who is chief executive of the SEO firm SponsoredLinX and appeared on the SmartCompany Hot 30 Under 30, also says the new Google Wallet technology will be available sooner than people realise.
“I can’t go into detail on many things but from the information I’ve received from being in the game, I think it is within months that we are going to see these,” he says.
“They are certainly coming, the technology is internationalised and not designed for one particular country. There is no reason why it can’t expand into Australia.”
Google launches its new Offers program this week on a trial basis in Portland, Oregon. The program works similarly to Groupon and other group buying sites, with consumers able to download deals from merchants and redeem them at physical stores.
Facebook Deals has already launched in several countries, but is not yet available in Australia. But Bradshaw thinks it will be here earlier than expected.
“Based on the information I’ve received, being freely available and from being in the industry, I think we’ll start seeing systems rolled out.”
Such expansion could prove harmful to group buying giant Groupon, which today filed for an IPO rumoured to value the company at over $US20 billion.
In its filing Groupon remarks that it suffered heavy losses due to international expansion and subscriber growth – it has moved into dozens of countries fairly rapidly. It also lists Google and Facebook by name, saying it will increasingly compete against the pair as they offer coupon deals.
But as Bradshaw points out, Google and Facebook have infrastructure that is already internationalised; opening deals and offers into new territories will cost them much less than if Groupon decides to do the same.
“They’re only testing right now,” he says, “and it’s a small rollout process, but they’ve done it in a particular way that it can expand internationally without many problems.”
Bradshaw says companies need to be prepared. There is massive potential in running deals with these two companies, with millions of users already familiar with Google and Facebook infrastructure.
But he points out the Google Wallet technology, which will allow users to make payments via near field communication technology on smartphones, will fit in well with existing contactless payments already available in Australia.
“I think it will change business as we know it. You’re going to have prepaid funds in a Google account, and linked up to a credit card, and merchants are going to be able to accept funds wherever you go. If it did come to Australia – which I believe will be within the next three months – this will revolutionise the economy.”
“Not only will it change the way businesses work but it will change the way they market and dramatically change the way they buy products as well.”
While Bradshaw says there isn’t much Australian businesses can do to prepare before official announcements are made, he believes they need to be aware of how the market will change when these platforms arrive.
“I just think businesses need to be aware of it. You’ve got to play your cards right, and certainly I believe they will both be in Australia a lot sooner than the current media releases are saying.”
“Combined with the growth of mobile and smartphones and so on, it’s pretty huge stuff.”
Read the full article at: http://www.smartcompany.com.au/information-technology/20110603-new-social-media-group-buying-platforms-coming-to-australia-within-months-accredited-google-adwords-seller-claims.html