Sharing my experience and what I have learned by being in business, both the successes and challenges, is something I really enjoy. Recently, I was interviewed by startupsmart.com.au on the subject of adversity and turning it around so that it works for you, rather than against you. Adversity is definitely something I have become very …
Early starter to success – Startupsmart.com.au article Read More »
Recently, I have been thinking a lot about adversity and the methods I have used to overcome times of adversity in both my business and personal life. I thought I would share my tools and lessons, because without them, I have seen so many people let moments of adversity absolutely destroy them. While I am now …
Don’t let adversity become a threat to your business success Read More »
Today I thought I would share an important yet relatively simple internet marketing principle with you that amused me somewhat. Who would have known it, but Karma also exists online! One of the interesting things about life in general is that things seldom exist in isolation. Our surroundings, our environment and our situation all have …
Networking Event Melbourne Location: Melbourne, Victoria Venue: CQ Functions Centre, 113 Queen Street, Melbourne Date: Wednesday, 31 October, 2012 Time: 11:30am – 2:15pm RSVP Date: Friday, 26 October, 2012 Ben Bradshaw, Owner, Internet Marketing Pioneer Internet marketing pioneer, Ben Bradshaw, will share his secrets to generating the most income from internet marketing strategies such …
Strategies to Generate Massive Sales from Your Webpage Read More »
Internet marketing will take another swift turn this year, with the rise in popularity of voice activated Apple app Siri. Siri, which is a new app on the iPhone 4S, is set to quickly gain momentum this year as users discover the convenience of an app that acts entirely on voice command. The great thing …
Voice Activated Personal Assistant to flavour 2012 internet marketing trends Read More »
Check out my latest article in Dynamic Business online. This article explores exactly why all business owners need to make internet marketing an important and measureable component of their overall business strategy. http://www.dynamicbusiness.com.au/sales-and-marketing/adding-online-marketing-to-your-business-plan-12012012.html
One of the most important business strategies is testing and measuring. It’s only by testing and measuring everything that you know what works and what doesn’t. But the sad thing is that it’s also one thing that so few businesses actually do. And it is even more disappointing when they neglect to do it for …
Today, so many business owners and entrepreneurs are incredibly hung up on writing for search engine optimisation, that their website ends up a terrible user experience. As with many other things, there is a good and a better way to do things, but writing for Google as opposed to writing for your desired user is …
Copywriting for SEM – Keep the User Experience at the forefront of your Mind Read More »
Just months after news of Google’s new platform Google Plus, broke, the internet giant has now announced the end of several other services. Google notified users via its blog and an email alert that it was canning seven products, including Google Wave, Google Bookmarks List, Google Friends Connect, and Knol. Interestingly, many of these products were …
Exciting news from the Ben Bradshaw camp is that we are literally weeks away from the launch of my first book, “Don’t Guess.” I have purposely written it in an entertaining and easy-to-read format, with the aim of sharing up-to-the-minute online marketing strategies, covering everything from Facebook marketing to SEO, and Web Conversion to AdWords. It will …
I am proud and delighted to announce that my business, SponsoredLinX, has just joined the freshly launched Google AdWords Premier SME Partner Program by exclusive invitation of Google. This is the newest generation of the Google Adwords Authorized Reseller Program (AAR), focused on bringing a suite of Google advertising solutions to small and medium-sized businesses …
SponsoredLinX joins Google’s premier SME partner program Read More »
Imagine being able to store all of your credit cards in your phone? Well, that’s the concept behind this facility. Virtual versions of your credit cards will be accessed via your phone, thanks to an Android app. Eventually, it is said that even your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys …
Google Wallet Marks the Future of Internet Marketing and Shopping Read More »
The volume of personal information acquired by Facebook opens users up to a multitude of risks including identity theft. The risk is not so much posed by the Facebook empire itself, but by other users who attempt to befriend individuals with the purpose of hacking into other personal accounts, including online banking and email accounts. …
Hackers use facebook to obtain personal details including bank accounts Read More »
When we recently discovered that more businesses would prefer greater overall business and marketing strategy advice and education when it comes to internet marketing, including Google AdWords, we knew we needed to create a serious of events and products to assist. We are pleased to announce that the first event is taking place in Brisbane 19th …
Free business event next week to give Internet Marketing and AdWords Advice Read More »
Where do my customers come from? Marketing 101 tells us that in order to plan and roll out a successful marketing campaign, we need to be 100% aware of who our customers are, where they shop, what they like, what they will pay, what media they consume, who they socialise with, as well as a …
Recently I was delighted to have been asked to join Sky Business News’ Tech Talk program to discuss changes coming to Facebook and Google that will impact the entire economy. On this segment I also addressed privacy issues that will arise through Facebook obtaining all of our personal details, and how businesses will take advantage …
Ben Bradshaw warns the Australian public about Facebook Deals & Google+ Read More »
In the last blog post we talked about the simplest and most effective form of marketing, word of mouth and referral, and the trend toward shopping online. It was only a matter of time before the oldest and most cutting edge methods of marketing were combined, and this is effectively what facebook and Google have …
Social media and phone apps have been changing the way people interact for some time now. We know what our friends are thinking, what they like and where they are at any given time of the day. Now, social media has taken the next revolutionary step and will be changing the way we shop! …
Word of mouth and referral marketing still the most effective form of marketing Read More »
In this digital age, very few business industries and sectors are remaining unchanged. Internet marketing is one area that is so constantly evolving, that trends are formed over the space of mere months, rather than years. As I have expressed previously, simply staying on top of these trends and new technologies and tools is more …
On Thursday 16 June 2011, the Vinnies CEO Sleepout takes place in capital cities across Australia. The event challenges business and community leaders to experience homelessness first-hand for one night, raise important money, and with fresh insight go on to effect change in social opinions on this serious issue. All money raised goes directly towards …
The head of an Australian SEO firm accredited by Google as only one of only a hand full of authorised AdWords resellers worldwide predicts the newest group buying offers from both Google and Facebook may be here within the next three months. Ben Bradshaw, who is chief executive of the SEO firm SponsoredLinX and appeared …
Local internet marketing pioneer and founder of Director of Australia’s largest Australian owned AdWords Management Company, 27-year-old Ben Bradshaw, has recently been named in the SmartCompany.com.au Hot 30 Under 30 2011 line-up. Each year, the renowned online SME and entrepreneurship publication identifies the country’s top aspiring business owners and entrepreneurs under the age of 30. …
LOCAL INTERNET MARKETING PIONEER IDENTIFIED AS AUSTRALIA’S TOP ENTREPRENEUR Read More »
Many businesses are left confused as to what influences where their ad appears on Google. They are often surprised to find out that it’s not just down to the luck of the draw but that AdWords actually gives each ad a quality score. This score impacts on where your ad will appear on the page. …
The world and how we live seems to be constantly changing. It’s hard to imagine that not even a generation ago businesses were producing documents on typewriters and fax machines were considered to be the latest in cutting edge technology. From the late 1970s we have seen a major shift from industrialised, production-based wealth creation …
Google’s main source of their incredible revenue is the AdWords advertising system. I have talked about AdWords in a previous blog entry, but didn’t go into the nuts and bolts about how the system works, and more importantly, how you pay for ads. strongWhen you set up an AdWords Account the main things you do …
In October 2011 Google with Join Forces With Ben Bradshaw – Australia’s leading authority on Google AdWords. About GooglePlex Sydney On June 1st, 2009, Google opened the doors to its new Sydney headquarters, known as the GooglePlex! Voted by BRW magazine as the best place to work in the country, it has been referred to as …
Having worked with a number of different companies, from small and medium sized businesses to large multi-nationals, I have come to accept that they all have one thing in common – a misunderstanding of Google search and how it actually works. Obviously you will occasionally get the odd person who is more clued up in …
