I don’t need to remind anyone about the power of content marketing, it’s everywhere these days from Hungry Jacks to Uber. But, what exactly is content marketing and how is it best carried out? With a quick Google search, you’ll see that content marketing is the use of online material in order to promote. Well, …
When you hear the word “story”, what do you think of? Is it “Snow White and the Seven Dwarves” because it was your favourite? Or something more classic like “The Great Gatsby” or “Taming of the Shrew”. Either way, you have a base notion on what a story is and what it should be. It’s …
The constant flow of change is complex, yet interwoven in the world of digital marketing. The trends don’t work alone, rather they work together to accelerate and amplify the way we market our businesses. Faster and cheaper telecommunication, as well as wifi, made broadband as essential as electricity. Mobile phones gave rise to social networks, …
6 Digital Marketing Trends That Are Shaping Business (Part One) Read More »
Marketing campaigns can be tricky to get right. On one hand, you want your ad to stand out and be seen as different from everything else around – but on the other, if you go too far in the direction of controversy you risk it backfiring tremendously. And when it comes to marketing for a …
The World’s Biggest Jerk – Why This Charity Are Glad They Took a Risk On This Ad! Read More »
