Digital Marketing may be here to stay, but that doesn’t mean we can’t still take advantage of traditional strategies as well! Below are three of my favourite offline marketing methods that can be combined with digital marketing for that added oomph! Workshops & Events I believe that a large part of your business is …
3 Ways To Combine Online And Offline Marketing Methods! Read More »
SponsoredLinX – The Google Partner All-Stars for 2015! Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, I’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t …
https://www.youtube.com/watch?v=RmhjZyq2dqU&feature=youtu.be Summary Why should you make your social media profile more personable? A recent report by Rocketfuel illustrated the engagement levels between an animated visual cue and a real person in a video. Guess which one yielded better engagement? Yes, that’s correct, the video with a talking head. Human faces are 25% more engaging and …
https://youtu.be/5wq8H9qY5Dg Summary What is behavioural or social economics and why is it relevant to marketing? Watch as Ben Bradshaw from BBI discuss social economics marketing and why it is so prominent in the digital era. Here’s a hint, it has a lot to do with persuasion. Video Transcript Hi Guys and welcome to this …
Social Economics Marketing – What is it all about? Read More »
https://youtu.be/iHlYEGR1g-8 Some have termed the the new Google update as ‘mobilegeddon’ and others see the value that the new mobile optimised search results bring to their websites. The potential for business is great! Either way, this month Google unveiled the update to support better results to mobile device users, Ben was interviewed in the Sky …
https://youtu.be/-YuCqfmWROc Summary In the midst of a digital era that is forever booming, how do you protect your details online? With approximately 175 million transactions conducted in 2014 and the number set to skyrocket this year, take a moment to find out a simple step to secure yourself better in cyber space. Cyber Security …
Cyber Security – how can you protect yourself online? Read More »
Why do SME’s need to be online you ask? A combination of economic activity, soaring appetites to ‘buy local’, increases in online shopping trends coupled with increased internet connectivity nation-wide as a result of the National Broadband Network, has created the perfect online storm for buying and selling online.
Any tool can be used by people to create or destroy; it all depends on the person. Humans are the major agents of impact and change on our earth. We are in control of our destiny. When we are all told that we are in control of our emotions, we agree. We are the ones …
Find out a little bit more about YouTube and it’s decade online with Ben Bradshaw, online marketing authority.
Internet marketing will take another swift turn this year, with the rise in popularity of voice activated Apple app Siri. Siri, which is a new app on the iPhone 4S, is set to quickly gain momentum this year as users discover the convenience of an app that acts entirely on voice command. The great thing …
Voice Activated Personal Assistant to flavour 2012 internet marketing trends Read More »
Imagine being able to store all of your credit cards in your phone? Well, that’s the concept behind this facility. Virtual versions of your credit cards will be accessed via your phone, thanks to an Android app. Eventually, it is said that even your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys …
Google Wallet Marks the Future of Internet Marketing and Shopping Read More »
Where do my customers come from? Marketing 101 tells us that in order to plan and roll out a successful marketing campaign, we need to be 100% aware of who our customers are, where they shop, what they like, what they will pay, what media they consume, who they socialise with, as well as a …
Social media and phone apps have been changing the way people interact for some time now. We know what our friends are thinking, what they like and where they are at any given time of the day. Now, social media has taken the next revolutionary step and will be changing the way we shop! …
Word of mouth and referral marketing still the most effective form of marketing Read More »
In this digital age, very few business industries and sectors are remaining unchanged. Internet marketing is one area that is so constantly evolving, that trends are formed over the space of mere months, rather than years. As I have expressed previously, simply staying on top of these trends and new technologies and tools is more …
The head of an Australian SEO firm accredited by Google as only one of only a hand full of authorised AdWords resellers worldwide predicts the newest group buying offers from both Google and Facebook may be here within the next three months. Ben Bradshaw, who is chief executive of the SEO firm SponsoredLinX and appeared …
Having worked with a number of different companies, from small and medium sized businesses to large multi-nationals, I have come to accept that they all have one thing in common – a misunderstanding of Google search and how it actually works. Obviously you will occasionally get the odd person who is more clued up in …
